Our New Blog

For years we have always posted all of our content on our web sites. However, now we are planning to talk about innovating change within real estate practice. That topic does not really relate to the kind of home buying and home selling information that we provide on our web sites (see, for example, our Encinitas/Carlsbad web site), and so we decided to have a blog in addition to our sites.

For us, innovating change has occurred along a number of different vectors. First we have sought to create a different kind of relationship with our clients where the goal is to empower our clients with information rather than keep it from them. Second, we have attempted to change how homes can be marketed for sellers using a lot of new technologies or changes to old technologies. Last, we have attempted to change the underlying business model so that we can adapt to the new world of real estate and our clients better than the old business models. Sharing some of our insights about those topics is what this blog will be about. Along the way, we (read: John) might nerd out a bit on technical matters.